Beckii Adel Logo

KKG Bid Day T-Shirt Design

A recent freelancing project I worked on was a t-shirt design for Kappa Kappa Gamma (KKG) Sorority over at University of British Columbia. I’ve designed a couple shirts over the year, but this one definitely topped them all. This shirt was created for their Bid Day, the day that they gets their new members in Kappa.

Kappa Kappa Gamma Instagram Screenshot

They provided me with some ideas which included the type feel of above screenshot from Instagram, and somehow including a fleur-de-lis and the roman numerals for “13” in shapes of keys. That’s when the creative juices started to flow and I did some research online for some shape ideas for the keys. With some help from Shutterstock, I was able to make some mockups which eventually led to this final design.

Kappa Kappa Gamma UBC Bid Day Tee Shirt Design

Kappa Kappa Gamma UBC Bid Day Tee Shirt Design

I am veryyyy happy with the end result, and so are the clients! There’s no better feeling than seeing a group of people embracing (and proudly wearing) something that you created.

Kappa Kappa Gamma UBC Bid Day Tee Shirt Design


Kappa Kappa Gamma UBC Bid Day Tee Shirt Design

Kappa Kappa Gamma UBC Bid Day Tee Shirt Design

Kappa Kappa Gamma UBC Bid Day Tee Shirt Design

From then until now

So it’s been a crazy summer. I had an 8-week internship at Bell Media, working with the web team for the radio stations. It was a great experience, I really learned a lot about the industry, and even more about myself. I have a pretty good feel for what I want, and where I want to go from here.

With that said, I finally had some time and energy to rework and refine my website design, after burning out at the end of last semester. Once completed, I took a step back to see how far I have come after all these years. I have changed a lot as a person and designer, and so has my website designs. So here’s a quick look through of how far I’ve come, but I know I still have a long way to go…

Summer 2008, after my 2nd semester in PDHT.

Beckii Website 2008

Winter 2008, after my 3rd semester in PDHT.

Beckii Website 2008

Winter 2008, right after the previous design.

Beckii Website 2008

Summer 2009, after my 4th semester in PDHT.

Beckii Website 2009

Summer 2009, a month later…

Beckii Website 2009

Summer 2009, not too long after the previous design…

Beckii Website 2009

Spring 2010, my graduating website portfolio.

Beckii Website 2010

Winter 2012, after working at Aldo and after my 3rd semester at Concordia.

Beckii Website 2012

Spring 2013, after completing my rebranding for my portfolio class.

Beckii Website 2013

Summer 2013, today’s portfolio.

Beckii Website 2013

My first website was created in 2008, and all of them (except the graduating one and the 2nd to last) was created on my own time, during summer or winter breaks. You can’t grow as a designer (at least not very quickly) if everything you create is for school or for work. Expand your creativity and get your hands dirty! Spend time on yourself and discover what you can do without an imposed deadline. I created each of the designs in Photoshop, and coded them in HTML and CSS.

I have come a long way, and I perhaps went through an identity crisis or two with my logos… But all that I know is that I kept working on my online presence, and tried to keep it connected with who I was offline. Whether it was through objects, textures, colours, shapes, typography or layout. What I have today represents who I am, and where I am in my life. One thing that’s for sure is that I still have a long way to go!

I first heard about Ira Glass and this quote a year or two ago, and wish I had heard it earlier. Perhaps it will also inspire you to keep pushing yourself and your designs.

Ira Glass on Storytelling from David Shiyang Liu on Vimeo.

At each of my design stages, I thought my work was the shit. But as I look back now, I just can’t help but laugh. And I’ll probably be doing the same to my current work and designs, in a couple years down the road. I can’t wait until my designs are at the same level as my taste. Until then, I’ll keep pushing forward and working hard!

My first fan!

About 2 months ago I got an email from Samantha Dicriscio, a graduating Graphic Design student from Dawson, telling me that she loved my work and that she wanted to interview me for a school project that will be entirely based on me, and my experience in the field. I feel so honoured that she chose me 🙂

I just wanted to write a little post about her project by showing some photos of the final outcome. If you’d like to see the original source, here’s the link:

Samantha Dicriscio

Samantha Dicriscio

Samantha Dicriscio

Samantha Dicriscio

Samantha Dicriscio

I love what she did. It’s definitely an awesome twist to my new branding. Great work, Samantha!

Thanks for reading!

“Toyo Ito” 3D Paper Typography/Architecture

This is actually a school project that I wanted to improve on because I wasn’t 100% satisfied when I handed it in for grading. I just spent my entire day retaking photos and editing them. 7 hours later, this is what you have!

I created this project for DART442, a 3rd year typography course with Andrew Forster. Me, being the curious designer I am, wanted to explore my new found love of paper engineering. So for our final project, Andrew let my imagination run wild while still holding the reins. He gave me the idea to do a homage to Toyo Ito, a Japanese architect who recently won the Priztker Prize for his breathtaking buildings. So, what did I do? Each letter of his name is engineered using white 72lbs card-stock to represent one of his buildings. Yes, I made each and every one of them by hand. I used a good pair of scissors, and 3 different types of x-acto knifes. Why white on white? Well, first of all most of his creations are actually white (with a few exceptions), and also because it’s something I’ve always wanted to experiment with.

Toyo Ito 3D Paper Typography / Architecture

Toyo Ito 3D Paper Typography / Architecture

Toyo Ito 3D Paper Typography / Architecture

Toyo Ito 3D Paper Typography / Architecture

Toyo Ito 3D Paper Typography / Architecture

So, how did I create all of these? Well, first I did lots and lots of research, and then even more research. While creating the dielines in Illustrator, I matched up each letter with a building that I found to be just absolutely beautiful. I did my best to represent his designs through my medium of choice. Here are a couple drafts of the dielines, not final though:

Paper Engineering Dielines Paper Engineering Dielines Paper Engineering Dielines

For some of the letters I used the font Helvetica Extra Bold, and others I did not use a font at all. Reason being that that Helvetica’s are normal shaped buildings that have an amazing facade. The custom shaped letters are like the buildings themselves because they had such original design. I even created a base (holds up “TOYO”) that is inspired by the Tama Art University Library which of course Toyo Ito designed.

Here’s detailed views of each letter and a link to the building that I based it on.

MIKIMOTO Ginza2 Ken Iwata Mother & Child Museum Toyo Ito Museum of Architecture Vivo City
Toyo Ito 3D Paper Typography / Architecture Toyo Ito 3D Paper Typography / Architecture Toyo Ito 3D Paper Typography / Architecture Toyo Ito 3D Paper Typography / Architecture
Serpentine Gallery Pavilion Suites Avenue Aparthotel The Fair of Barcelona Gran Via venue Entrance Hall
Toyo Ito 3D Paper Typography / Architecture Toyo Ito 3D Paper Typography / Architecture Toyo Ito 3D Paper Typography / Architecture

Montreal Visual Identity Project

This past semester I had a school project for DART 492 where we had to choose (or in my team’s case, create) a Montreal based competition. My team (Carmen Kwan, Julia Kafri and I) decided to create our own competition in which the goal was to create a visual identity for the city of Montreal.

Greater Montreal logo

If you haven’t heard or just simply don’t remember, back in 2010 the city of Montreal hired some designers to create a visual identity for the city. Unfortunately for the designers, the final creation was never actually put into production, and from my knowledge, it was because it got a roar of negative feedback from the public. The city paid almost half a million dollars for a logo (above), that they didn’t like, and never used. What a disaster. It pains designers like myself that the city didn’t launch a city-wide competition to get the community involved. So, this is exactly where the idea for my school project came from.

Here’s the actual statement about what the objectives of our competition was: “The purpose of this competition is to create a visual identity program that represents the unique qualities of Montreal such as its individuality, diversity, history, and culture. It aims to illustrate an updated view of Montreal by acknowledging the complexities of the city.”

City of Montreal Logo

My team and I started doing a bunch of logo mockups, for about 2 or 3 consecutive weeks. Some of the logos are created were either completely new and different, or they were inspired by the original Montreal logo (above). Here are a couple of sketches that I created that were inspired by the article “Citizens are key to shaping the city” in the Gazette. Some themes that I played with were crossways, architecture, patch work quilt, Mont Royal & St. Laurence River and triangles. But is it really possible to show everything that was mentioned in competition objectives? More than likely, it’s not possible in the given timeframe.

Montreal Logo SketchesMontreal Logo SketchesMontreal Logo Sketches


We continued in this pattern until our prof. Andrew Forster pushed us to bend the competition by not creating another logo, but to create something with the broader sense of a visual identity. Two weeks earlier I had met with a good friend of mine Carlyn Anderson, and she was showing me all the campaigns that she created for school projects (she’s in Advertising at OCAD). This was my first inspiration to create a campaign for Montreal, instead of a logo. Also, this way we would be able to acknowledge all of the competition objectives. With my group, we brainstormed some taglines or themes that we could play with for our campaign. One of our initial favourites was the following sketch:

Montreal Logo Sketches

We took a piece of the original Monteal logo and used the negative space to create a heart. But obviously, it was too similar to Milton Glaser’s I <3 NY. So we continued and came up with about a dozen tag lines, and ended up using the simple “The Greater Montreal”. Notice the emphasis on the word greater? This ended up being how our campaign turned out more playful than brutally honest while acknowledging the complexities of the city.

Then our TA Omar Faleh showed us Vahram Muratyan’s “Paris vs. New York” project and it helped direct us to figure out what makes Montreal, well, Montreal. With a list of negative city aspects on hand, we thought it would be a hilarious way to make them a focus of our campaign. And so we each created a couple of mockups to test what the graphics could be, whether they would be photographs, vector illustrations, sketches (thanks again to Kate Hartmann for initially helping us out) or detailed hand-drawings. The vectors ended up looking the best, and it would also give a universal and neutral tone. “Similarly to a pictogram, it is an ideogram that conveys the object in question through use of minimal and simple pictorial resemblance. Due to the minimalistic design and clearly defined message, pictograms could be considered stronger than language. This design has become a global standard because of its effectiveness to communicate with a wide variety of cultures and languages.In this respect, photography or hand-drawn imagery would be too personal and subjective as they are based on one point of view. This visual identity connects individuals by offering relatable subject.”

The actual campaign would be created through the use of transmedia, where different parts of the campaign are displayed through various mediums. “The viewers will experience the campaign in parts. However as they encounter it in different places, a bigger picture and understanding will be formed. Through the use of transmedia, our campaign will reach a wider range of audience due to the multiple medias and outlets used.”

So without further ado, here is our campaign all in one format, as well as how they would be displayed in-situ.

Montreal Campaign Bixi Montreal Campaign Expo Montreal Campaign Festivals Montreal Campaign Pasta Montreal Campaign Pothole Montreal Campaign Turcot Montreal Campaign WeatherMontreal Campaign Winter Sports

Montreal Campaign WeatherMontreal Campaign TurcotMontreal Campaign FestivalsMontreal Campaign BixiMontreal Campaign PastaMontreal Campaign Winter SportsMontreal Campaign Pothole

Montreal Campaign Expo